Lidl to open 40 new London stores – and the first one's coming to Tottenham Court Road

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Lidl supermarket chain
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Lidl has announced plans to open 40 new London stores which will create 1,500 jobs – with the first inner-city supermarket due to open next summer on London's buzzy Tottenham Court Road.

The new shop near Warren Street station was previously a Sainsbury's store, but Lidl will refurbish the site to create a 1,300m² shop floor stocked with food, as well as Lidl's popular middle-aisle items where its special offers (homewares, garden tools, clothing etc.) sits. Other locations for openings in the pipeline include Alperton, East Acton, Hackbridge and Watford.

Taking place over five years, the new £500m investment is part of the German discount retailer's fight against other rival supermarket chains with plans to spread across the UK. As well as the new stores, the plan will also include a new head office situated in South-West London.

One of the many challenges those living in the capital face is the rising costs of rent, food bills and household essentials. But the new strategy aims to give those living in the city centre the chance to choose from more affordable produce.

Right across the country, Lidl employs more than 22,500 people in 760 stores. And this new initiative is a big boost for career opportunities in the capital. Plus, it's perfect for those wanting to do their weekly shop without heading out far.

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'It's coming up to 25 years since we first launched in London, and in that time we've grown to almost 90 stores, employing more than 5,000 people. London is at the heart of our growth plans across Great Britain,' Christian Härtnagel, chief executive officer of Lidl's UK arm said to The Guardian.

Earlier this year, the discount supermarket chain reduced its minimum size requirement for new London store openings so that it could create the opportunity for even more.


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